- Problem: It’s not chocolate
- Proposed solution: Cease attempted foray in to chocolatiering and eliminate this flavor
- Problem: Best tasting jelly bean but virtually indistinguishable from all other yellow jelly beans.
- Proposed solutions: Banana shaped jelly bean, bags of banana only jelly beans
- Problem: Waste of a jelly bean when there are so many better flavors
- Proposed solution: Orange Creamsicle jelly bean